An Individual Enters a Website Page and It Starts Loading

question 35

Multiple Choice

An individual enters a website page and it starts loading.A bid request is sent out by the website publisher to potential advertisers saying "there is a 30-year-old French-Canadian male living in Montreal looking for airline tickets to Paris.How much are you willing to bid for being the only advertiser on this page?" Within milliseconds,the website publisher receives bids from different advertisers.The website publisher then analyzes who the highest bidder is and the winner is alerted and allowed to place the ad.This example leverages which concept?

• A)real-time bidding (RTB)
• B)fast-result bidding (FRB)
• C)personalized bidding responses (PBR)
• D)customized bidding response (CBR)

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Definitions:

Wilhelm Wundt

A German psychologist regarded as the father of experimental psychology, known for establishing the first psychology laboratory.

Operational Definition

A clear, precise description of a variable in terms of the procedures or operations used to measure or manipulate it.

Curiosity

A strong desire to learn or know something, characterized by inquisitiveness and exploration.

Brightly Colored Objects

Items or materials that exhibit vivid colors and attract attention due to their visual appeal.