Which of the Following Output Reports Is Used in the Evaluation

question 4

Multiple Choice

Which of the following output reports is used in the evaluation phase of the strategic marketing process?

• A)Marketing plans that define goals
• B)Action memos that tell who is to do what
• C)Action memos that tell who is to do what by when
• D)Corrective action memos

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Definitions:

Reality Principle

in psychoanalytic theory, is the ability of the mind to assess the external world and act upon it accordingly, as opposed to acting on the pleasure principle.

Conscience

An inner sense of what is right and wrong in one's conduct and motives, urging one towards right action.

Id

In psychoanalytic theory, it is the component of personality composed of unconscious psychic energy that works to satisfy basic urges, needs, and desires.

Latent Homosexual Desires

Unconscious or unacknowledged sexual attraction towards individuals of the same sex.