The Information Needed for the Marketing Program,Step 3 of the Planning

question 165

Multiple Choice

The information needed for the marketing program,Step 3 of the planning phase,includes: 1) __________ and 2) detailed plans to execute the marketing program.

• A)positioning studies
• B)marketing mix actions
• C)market-product grids with targets
• D)projections for future sales, expenses, and profits