A Marketing Manager Uses Management by Exception To

question 95

Multiple Choice

A marketing manager uses management by exception to:

• A)take over responsibilities no one else can handle.
• B)schedule concurrent and sequential activities using the NIH model.
• C)identify results that deviate from plans to diagnose their causes and take new actions.
• D)delete from the line any product that fails to have both marketing and production economies of scale with the existing line.

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Definitions:

Telephone Solicitation

The practice of contacting individuals by phone to promote services or products, often unsolicited.

Limited Check

A check that is void after a certain time limit; commonly used for payroll.

Time Limit

Time Limit refers to a fixed or set duration within which an action, process, or procedure is to be completed or accomplished.

Counter Check

A special bank check that allows a depositor to draw funds from his own account only, as when he has forgotten his checkbook.