Which of the Following Pieces of Information Is Used in the Third

question 20

Multiple Choice

Which of the following pieces of information is used in the third step of the planning phase of the strategic marketing process?

• A)Corporate return on investment
• B)Characteristics and timing of marketing mix actions
• C)Revenues associated with each point of market share
• D)Trends in past and current revenues for industry and competitors in total and by segment

---

Definitions:

General Agreement on Tariffs and Trade (GATT)

An international treaty that was aimed at reducing tariffs and other trade barriers to promote economic cooperation and international trade.

World Trade Organization (WTO)

An international organization that regulates international trade by enforcing agreed-upon trade rules among its member countries.

Multilateral Trade

International trade conducted between more than two countries, without discrimination against any of the participating countries.

Political Unrest

Situations of disorder or instability in a political context, which can impact businesses by disrupting operations, supply chains, or markets.