The Information Needed for the Marketing Program,Step 3 of the Planning

question 165

Multiple Choice

The information needed for the marketing program,Step 3 of the planning phase,includes: 1) __________ and 2) detailed plans to execute the marketing program.

• A)positioning studies
• B)marketing mix actions
• C)market-product grids with targets
• D)projections for future sales, expenses, and profits

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Definitions:

Functional Departmentalization

An organizational structure where the company is divided into departments based on their functions or roles, such as marketing, finance, human resources, and more.

Dual Lines

A structure or system that involves two parallel paths or channels, which can facilitate processes or communication.

Force Field Analysis

A decision-making tool used to analyze the forces for and against a change, helping to identify the factors that must be addressed to achieve successful change.

Restraining Forces

Factors that counteract changes and impede progress in an organization or system.