DuPont Assigned Chemists,sales and Marketing Executives,and Regulatory Specialists to Create

question 57

Multiple Choice

DuPont assigned chemists,sales and marketing executives,and regulatory specialists to create an herbicide for corn growers that recorded sales of $57 million in its first year.This type of sales approach is called:

• A)adaptive selling.
• B)missionary selling.
• C)personal selling.
• D)team selling.

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Definitions:

Pluralistic View

An outlook or approach that acknowledges and embraces diversity, understanding that multiple perspectives exist and are valuable in society or an organization.

Strong Culture

An organizational environment characterized by widely shared beliefs, values, and practices that unify members and promote behavioral consistency.

Value System

A consistent set of values and measures that are used for the purpose of ethical or ideological integrity.

Corporate Identity

Relates to the perceived unique personality of a corporation, encompassing its values, culture, branding, and behavior.