Which of the Following Is a Guideline for Developing Effective

question 91

Multiple Choice

Which of the following is a guideline for developing effective marketing plans?

• A)Rely on intuition and experience.
• B)Create complex plans that leave nothing to chance.
• C)Set qualitative goals only.
• D)Incorporate all the key marketing mix factors.

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Definitions:

Loves to Do

Expresses the enjoyment or passion someone has for engaging in a particular activity or job.

Skunkworks

A project developed by a small and loosely structured group, often in secrecy, focused on innovative and radical solutions.

Intrapreneurship

The act of behaving like an entrepreneur while working within a large organization, focusing on innovation and creativity.

Commercial Project

A project that is undertaken by a business or a company aiming to generate profit or revenue. It can include anything from launching a new product to constructing commercial real estate.