Showing an Ad Copy to a Panel of Consumers and Having

question 190

Multiple Choice

Showing an ad copy to a panel of consumers and having them rate how they liked it,how much it drew their attention,and how attractive they thought it was is referred to as:

• A)Focus groups
• B)Portfolio tests
• C)Jury tests
• D)Theatre tests

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Definitions:

Self-esteem

The subjective evaluation of one's own worth as an individual or personal judgment of their own value.

Assertiveness

The quality of being confident and self-assured without being aggressive, enabling clear and direct communication.

Imitated

Copied or replicated someone's actions, behaviors, or performances, often as a way of learning or showing admiration.

Hostile

Refers to feelings of intense anger or aggression towards others or situations.