Which of the Following Is NOT Traditionally a Responsibility of a Product

question 92

Multiple Choice

Which of the following is NOT traditionally a responsibility of a product or brand manager?

• A)preparing annual marketing plans, sales forecasts, and budgets
• B)working with advertising agencies to develop advertising campaigns
• C)finding ways to improve existing products and create new ones
• D)selecting and training the sales force

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Definitions:

Humanistic Approach

A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual's experience.

Abraham Maslow

Abraham Maslow was an American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Turning Point

A critical moment or event that leads to a significant change in the direction or outcome of a situation or life path.

Human Personality

The characteristic set of emotional, perceptual, and behavioral patterns unique to an individual.