Many Large,packaged Goods Marketers Like Procter & Gamble,Kraft,and Pillsbury Have

question 40

Multiple Choice

Many large,packaged goods marketers like Procter & Gamble,Kraft,and Pillsbury have used the product manager (or brand manager) system of marketing organization and implementation.Which of the following is the key advantage of this system?

• A)Product managers have major responsibilities and relatively little authority.
• B)Product managers are short-term in their orientation.
• C)Product managers can assume profit-and-loss responsibility for the performance of the product line.
• D)Product managers have direct responsibility for research and development of new products.

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Definitions:

Secondary Groups

Large, impersonal social groups whose relationships are typically transient and not emotionally deep.

Decentralized Decision-making

A process in which decision-making authority is distributed among various levels or sectors within an organization or system.

Flatter Bureaucracies

A type of organizational structure that features fewer levels of management and a wider span of control, leading to quicker decision-making and increased employee involvement.

Organizational Environment

The set of external and internal conditions, including social, economic, and political factors, that affect how an organization operates.