Sales Management Is Most Accurately Defined as The

question 14

Multiple Choice

Sales management is most accurately defined as the:

• A)allocation of funds for promotion and advertising.
• B)recruiting, hiring or firing, and training of a company's salesforce.
• C)planning of the selling program and implementing and controlling of the personal selling effort of the firm.
• D)segmentation and selection of target markets to be addressed by a company's salesforce.

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Definitions:

Marginal Cost

The cost incurred from producing one additional unit of a product or service.

Renaissance Fair

A festival that recreates the atmosphere of the European Renaissance with performances, arts, crafts, and food reflective of the time period.

Efficient Market

A market in which asset prices fully reflect all available information.

Profit Opportunities

Situations or circumstances where businesses can generate earnings that are above the normal expected returns.