Tests Conducted Before an Advertisement Is Placed in Any Medium

question 46

Multiple Choice

Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement are called:

• A)preliminary screenings.
• B)experience testing.
• C)exposure testing.
• D)pre-tests.

---

Definitions:

Legal Detriment

A loss or disadvantage suffered as a result of entering into a legal agreement or contract.

Identity Theft Penalty Enhancement Act

A federal law passed to impose stricter penalties on individuals convicted of identity theft, including aggravated cases involving terrorism or felony.

Forbearance

The act of refraining from exercising a legal right, especially by a creditor who gives the debtor more time to pay an outstanding debt.

Promissory Estoppel

A legal principle that prevents a promisor from reneging on a promise when the promisee has relied on that promise to their detriment.