Publicity Tools Are

question 72

Multiple Choice

Publicity tools are:

• A)methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• B)methods used to get a non-personal, directly paid presentation of a company or its products; examples are news releases, news conferences, and public service announcements.
• C)short-term inducements of value offered to arouse interest in buying a good or service.
• D)methods of obtaining non-personal presentation of an organization, good, or service without direct cost.

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Definitions:

False Imprisonment

The act of restraining a person's freedom of movement without legal authority, justification, or the individual's consent.

Probable Cause

Probable cause is a legal standard that requires a reasonable basis for believing that a crime has been committed or that certain property is connected with a crime, used as a criterion for lawful search and arrest.

Merchants

Individuals or entities engaged in the buying and selling of goods or services for profit.

Conversion

The unauthorized act of possessing or using someone else's property as if it were one's own, which interferes with the owner's rights.