Which Promotional Element Would You Most Likely Use During the Growth

question 4

Multiple Choice

Which promotional element would you most likely use during the growth stage of the product life cycle to solidify channels of distribution?

• A)Advertising
• B)Personal selling
• C)Sales promotion
• D)Publicity

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Definitions:

Environmental Scanning

The process of systematically collecting information about external factors that can impact an organization's success.

Preannounced

The act of informing the public or specific groups about a product, event, or decision before it officially happens.

News Monitoring

The practice of tracking media content to evaluate how news is covered and managed across various platforms.

Economic Espionage

The act of using covert techniques to gather confidential economic information about competitors or economic policies.