Air Canada Tracks a User's Online Activity Using Cookies and Sees

question 97

Multiple Choice

Air Canada tracks a user's online activity using cookies and sees that they are searching for 'beach destinations - Cuba.' Working with their advertiser,the next time that user logs in,they see a banner ad for Air Canada Vacations and Air Canada Flights.This is an example of online:

• A)behavioural advertising
• B)personal intrusion
• C)following ads
• D)advertising customization

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Definitions:

Criminal Behavior

Conduct by an individual that violates societal laws and is subject to sanctions and legal penalties.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 1 represents certainty.

Marginal Utility

The additional satisfaction or benefit one receives from consuming one more unit of a good or service.

Value Loss

The decline in the worth or market value of an asset, often due to changes in market demand or damage.