Which of the Following Is an Important Guideline When Using

question 134

Multiple Choice

Which of the following is an important guideline when using fear appeal?

• A)Make sure the advertisement is still appropriate for viewing by children.
• B)Make the appeal so strong that it appears humorous.
• C)Don't make the appeal so strong that consumers want to "tune out" the advertisement.
• D)Avoid any reference to death or dying.

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Definitions:

Right Way

The most effective or ethical approach to achieve a goal or solve a problem.

Right Time

The most suitable or appropriate moment to take action or make a decision to ensure the best possible outcome.

Behaviour

The actions, reactions, or conduct of an individual or group in response to external or internal stimuli.

Laws

The system of rules that a particular country or community recognizes as regulating the actions of its members and may enforce by the imposition of penalties.