Media Buyers Use Many Terms to Help Select the Right

question 50

Essay

Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).

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Definitions:

Financing Activities

Transactions and events where cash is raised or repaid to investors and creditors, part of a company’s cash flow statement.

Cash Inflow

Money entering a business from various sources, including sales, investments, financing activities, and more.

Issuing Bonds

The process of offering bonds to investors as a form of debt security, raising capital for the issuer.

Direct Method

In cost accounting, a method to allocate service department costs directly to producing departments without considering services rendered between service departments.