Media Buyers Use Many Terms to Help Select the Right

question 50

Essay

Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).

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Definitions:

Percentage of Sales

A financial ratio that compares a particular figure or amount to the total sales of a company.

Dollars

The official currency of the United States, also used as a standard monetary unit in many other countries and economic contexts.

Break-Even

The point at which total costs equal total revenue, indicating that a business is neither making a profit nor a loss.

Monthly

Monthly pertains to something occurring or being done every month or once a month.