One Reason for Using Magazines as an Advertising Medium Is

question 105

Multiple Choice

One reason for using magazines as an advertising medium is:

• A)their ability to target specific audiences.
• B)the short lead time needed to place an ad.
• C)their low cost.
• D)the lack of noise associated with the use of magazines in the communication channel.

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Definitions:

Harley-Davidson

A motorcycle company in the United States famed for producing heavy bikes intended for long-distance riding on highways.

SWOT Analysis

An analytical framework that evaluates an entity's strengths, weaknesses, opportunities, and threats to support strategic planning.

Repositioning

The strategic process of changing the perceived image, identity, or position of a brand or product in the consumers' minds.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.