Because Advertising Is Expensive,marketers Want to Be Certain the Advertisements

question 200

Multiple Choice

Because advertising is expensive,marketers want to be certain the advertisements they run communicate the intended message to the target audience.In order to accomplish this communication goal,marketers conduct _____ before advertisements are placed in a medium.

• A)market research
• B)surveys
• C)advertising matrix evaluations
• D)pre-tests

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Definitions:

Newly Merged Firm

A company that has recently completed a merger, combining assets, liabilities, and operations with another firm.

Raise Cash

The process by which a company or individual generates liquidity, often through the sale of assets or equity.

Synergistic Benefits

Advantages gained from a merger or acquisition that allow for a performance greater than the sum of the two companies operating individually.