Which of the Following Statements About Aided Recall Post-Tests Is

question 109

Multiple Choice

Which of the following statements about aided recall post-tests is true?

• A)With aided recall post-tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
• B)With aided recall post-tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)Aided recall post-tests may involve studies that ask individuals how much of a given ad did they read.
• D)In an aided recall post-test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favourable attitude toward the product advertise

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