For Marketers,the Primary Objective of a Premium Is To

question 170

Multiple Choice

For marketers,the primary objective of a premium is to:

• A)encourage customers to return frequently or to use more of the product, and to build goodwill.
• B)increase trial and retaliate against competitors' actions.
• C)encourage present customers to buy more; minimize brand switching behaviour.
• D)encourage new product trial.

---

Definitions:

Authentication

The process of verifying the identity of a person or device, typically based on a username and password or other security measures.

Kernel

The core component of an operating system, managing system resources and facilitating communication between hardware and software.

BIOS

Basic Input/Output System, firmware code embedded on a computer's motherboard that initializes hardware components during the booting process and provides runtime services for operating systems and programs.

POST

Power-On Self Test, a series of diagnostic tests that a computer's firmware runs to check the hardware components and ensure no errors exist before the operating system loads.