TransWave International Is a Small Company That Has Developed a System

question 175

Multiple Choice

TransWave International is a small company that has developed a system that uses the web and patented electronic sensors as an early-warning device for pipeline leaks.Pipeline safety is becoming a big issue in North America as more natural gas lines are being laid near populous centers.The timing is right for this company to be extremely successful,but it must make itself known to oil companies.One method it used was an article about the company in Business 2.0 magazine.This article described the company,what its product could do,and why the product was needed.The article was an example of:

• A)reminder advertising.
• B)publicity.
• C)a sales promotion.
• D)institutional advertising.

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Definitions:

Sexually Attracted

The feeling of being drawn to another person in a sexual manner.

Mature And Affluent

Describes individuals or demographic groups that are both financially well-off and have reached a sophisticated or fully developed state.

Emotionally Reactive

The tendency of an individual to respond to situations or stimuli with heightened emotional responses.

Natural Selection

A process in evolutionary biology where organisms better adapted to their environment tend to survive and produce more offspring.