Examlex
Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).
Psychosexual Stages
According to Freud, stages in the developmental process children pass through; in each stage, sex drives are focused on the stimulation of certain areas of the body, and particular psychological issues can arouse anxiety.
Sequential Order
The arrangement of objects, actions, or events in a specific, logical sequence, one following another.
Superego
In psychoanalytic theory, the part of the psyche that operates as a moral conscience.
Castration Anxiety
A concept in psychoanalytic theory describing a child's fear of bodily loss or damage, particularly the fear of losing the genitals, related to feelings of parental authority and sexual identity.
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