For Marketers,the Primary Objective of a Deal Is To

question 119

Multiple Choice

For marketers,the primary objective of a deal is to:

• A)extend a product's life cycle.
• B)increase trial among potential customers as a retaliation against competitors' actions.
• C)encourage present customers to buy more, which should minimize brand switching behaviour.
• D)encourage new product trial.

---

Definitions:

Operating Profit

The amount left over from revenue once all costs and expenses are subtracted.

General Expenses

The overhead costs not directly tied to the production of goods or services, including rent, utilities, and office supplies.

Inventory

The total quantity of goods and materials a business holds for the purpose of resale or production, tracked for management and operational efficiency.

Cash Conversion Cycle

A measurement gauging how long a company needs to turn its investments in inventory and other assets into cash flows through sales.