Wasted Coverage Can Most Easily Be Reduced by Which of the Methods

question 68

Multiple Choice

Wasted coverage can most easily be reduced by which of the methods of promotion?

• A)personal selling
• B)public relations
• C)advertising
• D)public service announcements

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Definitions:

Economies of Scale

Financial benefits gained by companies thanks to their large scale of operation, which typically leads to a reduction in the cost per unit of output as the scale increases.

Product Departmentation

A method of organizing a company based on the different products manufactured or services provided.

Functional Departmentation

The process of organizing a business into distinct departments, each responsible for a specific function or area, such as marketing or finance.

Centralized

The concentration of control, authority, or decision-making power within a singular or limited locale or organization hierarchy.