No Matter What the Specific Objective Might Be,from Building Awareness

question 70

Multiple Choice

No matter what the specific objective might be,from building awareness to increasing repeat purchases,promotion objectives should possess three important qualities.They should be designed for a well-defined target audience,cover a specified time period,and:

• A)rely on fear.
• B)be measurable.
• C)be humorous.
• D)appeal to intermediaries.

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Definitions:

Setup Costs

Expenses associated with configuring machinery or equipment for a specific production run or job, influencing production planning and inventory management.

Inventory-Related Costs

Expenses associated with holding and managing inventory, including storage, insurance, taxes, and opportunity costs due to tied-up capital.

Optimum Lot Size

The most cost-effective quantity of items for production or purchase in a single order that minimizes total costs including ordering, holding, and inventory costs.

Inventory Carrying Cost

The total costs associated with holding and storing unsold goods, including warehousing, insurance, depreciation, and opportunity costs.