L'Oréal Created an Advertisement for Its Visible Lift Makeup

question 107

Multiple Choice

L'Oréal created an advertisement for its Visible Lift makeup.In terms of the communication process,the _____ in the ad for Visible Lift makeup informed prospective customers that the makeup reduced fine facial lines after 30 days of use and evened out skin tones.

• A)channel
• B)message
• C)decoder
• D)source

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Definitions:

Variable Overhead Efficiency Variance

The difference between the actual variable overhead incurred and the standard variable overhead for the actual production level, reflecting efficiency in controlling variable overhead costs.

Standard Hours Per Unit

The amount of direct labor time that should be required to complete a single unit of product, including allowances for breaks, machine downtime, cleanup, rejects, and other normal inefficiencies.

Actual Total Variable Overhead Cost

The amount incurred in variable overhead expenses for actual production activities.

Standard Variable Overhead Rate

A predetermined rate used to allocate variable overhead costs to units of production, based on expected activity levels.