When Sears Places a Multiple-Page Booklet in the Local Newspaper

question 202

Multiple Choice

When Sears places a multiple-page booklet in the local newspaper about its Canada Day sale,it is an example of the use of which element of the promotional mix?

• A)advertising
• B)sales promotion
• C)publicity
• D)personal selling

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Definitions:

Ending Inventory Value

The total value of all unsold inventory remaining at the end of an accounting period.

Average Cost Method

Uses the weighted average unit cost of the goods available for sale for both cost of goods sold and ending inventory.

Cost of Goods Sold

Direct expenditures involved in producing the merchandise a business sells.

FIFO Cost Flow

An inventory valuation method where the first items purchased are the first ones to be sold, assuming costs rise over time.