The Use of Sidney Crosby as a Spokesperson in Gatorade

question 63

Multiple Choice

The use of Sidney Crosby as a spokesperson in Gatorade and Reebok commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

• A)a celebrity spokesperson.
• B)a snob appeal.
• C)an appeal to pride.
• D)a sex appeal.

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Definitions:

Population Locations

Geographical or metaphorical positions where members of a population are found.

Matched Pairs Experiment

An experimental design in which participants are paired based on certain criteria, with one member of each pair receiving each treatment.

Z-Statistic

A statistical measure that represents the number of standard deviations a data point is from the mean of a data set, used in hypothesis testing.

P-Value

A statistical measure that helps researchers determine the significance of their experiment’s results, often indicating the probability of obtaining the observed results if the null hypothesis were true.