Which of These Promotional Elements Has the Inherent Weakness of Extremely

question 159

Multiple Choice

Which of these promotional elements has the inherent weakness of extremely high expenses per exposure?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity

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Definitions:

Scholarly Theory

Widely tested explanations of human behavior and events generated through systematic research.

Working Theory

Agreed-upon ways of doing things; a hypothesis that has not been tested or proven through structured research

Digital Analytics

The collection, measurement, analysis, and interpretation of digital data to understand and optimize web usage.

PR Campaign

A strategic communication effort designed to influence public perception and achieve specific goals for an organization or cause.