A New Start-Up Needs to Solidify Their Distribution Channels for a New

question 115

Multiple Choice

A new start-up needs to solidify their distribution channels for a new product.Considering they are in the growth stage of the product life cycle,which promotional element would they most likely use?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity

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Definitions:

Current Sources

The existing suppliers or providers from which a company obtains products, services, or information.

Strategic Alliances

Partnerships between two or more companies to pursue a set of agreed upon objectives while remaining independent organizations.

Intellectual Property

Legal rights related to creations of the mind, such as inventions, literary and artistic works, symbols, names, and images.

Organizational Success

The achievement of the goals and objectives set by an organization, typically measured by various performance indicators.