When Procter & Gamble Introduced Swiffer,a New Product to Make

question 27

Multiple Choice

When Procter & Gamble introduced Swiffer,a new product to make it easier to clean increasingly popular hardwood floors,it knew it had to achieve high brand awareness among its potential consumers because the product was low-tech and fairly easily imitated.Which promotional element did P&G emphasize?

• A)advertising
• B)personal selling
• C)sales promotion
• D)public relations

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Definitions:

Population Coefficient

A parameter that quantifies a certain characteristic or attribute of a population.

Correlation

A statistical measurement of the relationship between two variables, indicating how one may predict the other.

Coefficient of Determination

Denoted as R-squared, it measures the proportion of the variance in the dependent variable that is predictable from the independent variable(s) in a regression model.

Regression Line

A line that best fits the data points in a scatter plot, showing the relationship between two variables.