During Which Stage of the Consumer Purchase Decision Process Would

question 55

Multiple Choice

During which stage of the consumer purchase decision process would a combination of a salesperson and newspaper advertising be most effective in reducing a consumer's anxiety?

• A)pre-purchase
• B)post-purchase
• C)purchase
• D)research

---

Definitions:

Shipbuilder

A person or company that specializes in the construction of ships.

Specialized Skills

Specific expertise or abilities acquired through education or training, enhancing an individual's performance in a particular job.

Cyclical Unemployment

Employment that fluctuates with the business cycle, increasing during economic downturns and decreasing during periods of economic growth.

Economy

The system by which a country's money and goods are produced, distributed, and consumed.