Ben & Jerry's Ice Cream Create a Facebook and Twitter

question 175

Multiple Choice

Ben & Jerry's Ice Cream create a Facebook and Twitter campaign focused on their Halloween flavoured ice cream 'Wickedly Delicious' to raise consumer's awareness and interest in the product.This is an example of which strategy?

• A)push strategy
• B)intense strategy
• C)pull strategy
• D)exclusivity strategy

---

Definitions:

K

Potassium, a chemical element with symbol K, essential for living organisms and used in numerous industrial processes.

[HCO3-]

The chemical notation for bicarbonate, an anion that acts as a buffer in maintaining acid-base balance in biological systems.

pH

A scale used to specify the acidity or basicity of an aqueous solution, ranging from 0 (most acidic) to 14 (most basic) with 7 being neutral.

Unjust Dismissal

Termination of employment that is unfair, wrongful, or without a valid reason.