Shoppers Who Use a Retailer's Dedicate Mobile App Are ________

question 51

Multiple Choice

Shoppers who use a retailer's dedicate mobile app are ________ more likely to buy in-store.

• A)10 percent
• B)20 percent
• C)30 percent
• D)40 percent

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Definitions:

Licensing

A business arrangement where one company gives another company permission to manufacture its product for a specified payment.

Brand Name

The name given to a product or service by a company, which is used to identify and distinguish it from competitors' products or services.

Licensing

A business arrangement where one party (the licensor) allows another (the licensee) to use its intellectual property, brand, or technology in exchange for a fee or royalty.

Global Market Entry

Strategies and methods used by companies to start doing business in new international markets.