No Matter What the Specific Objective Might Be,from Building Awareness

question 70

Multiple Choice

No matter what the specific objective might be,from building awareness to increasing repeat purchases,promotion objectives should possess three important qualities.They should be designed for a well-defined target audience,cover a specified time period,and:

• A)rely on fear.
• B)be measurable.
• C)be humorous.
• D)appeal to intermediaries.

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Definitions:

Deskilling Thesis

The argument that technology and organizational changes reduce the need for skilled labor.

Harry Braverman

A Marxist labor process theorist best known for his work on the degradation of work in the twentieth century, particularly in his book "Labor and Monopoly Capital."

Unclassified Employee

A worker without a fixed category or rank within an organizational structure, often not covered by standard labor protections or classifications.

The Precariat

Is a growing class of people for whom availability of work is uncertain and who earn low wages.