Jury Tests

question 183

Multiple Choice

Jury tests:

• A)present a panel of consumers with an ad and ask for their reactions concerning the ad's effectiveness, appeal, etc.
• B)present a panel of consumers with an ad for a limited period of time.The ad is then removed, and the respondents are asked to recall as much pertinent information as possible.
• C)present consumers with a sample of a product and several different advertisements for the product.They are asked to select the one they think is most effective and explain why.
• D)present consumers with a hidden ad, which they are asked to recall.

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Definitions:

Inter Vivos Trust

A trust created by the grantor, settlor, and effective during the grantor’s lifetime – that is, a trust not established by a will.

Grantor

An individual or entity that creates a trust, transferring ownership of assets to the trust.

Beneficiary

A person or entity entitled to receive benefits or assets under a legal instrument, such as a will, trust, or insurance policy.

Trust

A fiduciary relationship in which one party, known as a trustee, holds the right to manage property or assets for the benefit of another party, the beneficiary.