Examlex
Another term for gross margin is:
Low Cost Strategy
A competitive business approach focusing on achieving the lowest operational costs and, consequently, offering products or services at lower prices than competitors.
Response
A set of values related to rapid, flexible, and reliable performance.
Differentiation
The process of distinguishing a product or service from competitors to make it more attractive to a particular target market.
Backward Integration
A business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, often including the acquisition of or merger with suppliers.
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