The Most Common Indirect Channel Moves Product from Producer to Retailer

question 162

Multiple Choice

The most common indirect channel moves product from producer to retailer to consumer.This type of channel is most likely to exist with each of the following EXCEPT:

• A)the retailer is large and can buy in large quantities.
• B)the cost of inventory makes it too expensive to use a wholesaler.
• C)there are so many product variations that a wholesaler could not carry them all in sufficient quantity.
• D)the retailer is small and buys in small quantities.

Recognize unethical behaviors in business communication.

Comprehend the importance of preparing and structuring information before delivering bad news in person.

Apply the principles of tact and diplomacy in constructing bad-news messages within organizations.

Understand the use of passive-voice verbs to soften the impact of bad news.

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Definitions:

Marketing Strategies

The comprehensive plan formulated by a company to identify and communicate to a target audience, and persuade them to buy its products or services.

Global Image

The perception of a company or brand by consumers and other stakeholders around the world.

Push Marketing

Marketing efforts designed to actively push a product through the channel of distribution, starting with the producer, moving through the distribution partners, and finally reaching the consumer

Channel of Distribution

The route or path through which goods and services flow from the producer to the consumer, including intermediaries such as wholesalers and retailers.