When a Producer Owns an Intermediary at the Next Level

question 151

Multiple Choice

When a producer owns an intermediary at the next level down in the marketing channel,it is called:

• A)forward integration.
• B)backward integration.
• C)vertical channel.
• D)horizontal channel.

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Definitions:

Posttraumatic Stress Disorder

A psychiatric disorder that may occur in people who have experienced or witnessed a traumatic event.

Recur

To occur again or repeatedly, often at regular intervals.

Decades

Periods of ten years.

Generalized Anxiety Disorder

A mental health disorder characterized by persistent and excessive worry about various aspects of life.