Katherine Was Shopping for a New Pair of Sunglasses

question 293

Multiple Choice

Katherine was shopping for a new pair of sunglasses.While in The Bay department store in the shopping center,Katherine visited the optical department.Here she found a pair of Oakley brand sunglasses that she considered very attractive.However,the price of $225 was more than she expected to pay for sunglasses and asked the salesperson why the glasses carried such a high price tag.The salesperson informed Katherine that the $225 ensured her of the finest quality glasses featuring ultra-strong titanium frames and specially formulated lenses,which would protect Katherine from all harmful UV and blue light.Finally,the lenses would offer optimum optical clarity,and the glasses would "look great" on Katherine.The salesperson was attempting to help Katherine realize the value offered by the Oakley glasses by:

• A)comparing the features of the glasses to those of other glasses.
• B)comparing the ratio of perceived benefits to the price of the glasses.
• C)creating a value analysis for Katherine.
• D)creating a price/cost/benefit equation.

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Definitions:

Physical Goods

Tangible products that can be physically touched and owned, such as electronics, clothing, and food.

Marketing Term

A word or phrase used in the field of marketing to describe concepts, strategies, or terminologies specific to the discipline.

New-product Development

The complete process of bringing a new product to market, from the initial idea to market research, design, and finally, launch.

Apple Newton

An early personal digital assistant developed by Apple Inc., which was one of the first products to attempt to recognize handwriting.