Four Seasons Is Known for 'Knowing All About the Customer

question 139

Multiple Choice

Four Seasons is known for 'knowing all about the customer and their preferences' before they walk into the door.After a busy day at a tradeshow all day,Janine walks into the lobby and is greeted by name by a staff member who informs Janine that she booked her a foot massage for later in the evening.This is a great example of:

• A)assurance
• B)sympathy
• C)responsiveness
• D)empathy

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Definitions:

Social Media Advertising

The practice of using social media platforms to promote products, services, or brands to reach a wider audience.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Performance Measure

Metrics or indicators used to assess, compare, and track performance or productivity, often in the context of business objectives or goals.

Cost-Per-Action

An online advertising payment model where payments are based solely on qualifying actions such as sales or registrations.