Which Component of the Promotional Mix Is Particularly Important for Professional

question 65

Multiple Choice

Which component of the promotional mix is particularly important for professional service firms?

• A)advertising
• B)sales promotion
• C)personal selling
• D)public relations

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Definitions:

Equity Instrument

A financial instrument that signifies ownership in a company and represents a claim on part of the company's assets and earnings.

Contractual Right

A legally enforceable claim that arises from a contractual agreement between parties.

Financial Instrument

A tool representing a monetary contract between parties that can be traded, such as stocks, bonds, or derivatives.

Substance Over Form

The concept that transactions and their effects should be recorded and reported in a way that reflects their economic reality rather than merely their legal form.