All of the Following Are Factors That Trigger Product Repositioning

question 30

Multiple Choice

All of the following are factors that trigger product repositioning as a marketing action EXCEPT:

• A)changing the value offered to consumers relative to competitive products by adding or deleting features.
• B)catching a rising trend due to changes in consumer preferences relative to competitive products.
• C)reaching a new market due to sluggish sales in the currently targeted market.
• D)copying competitors' sales promotion strategies to increase the trial and repeat purchase behaviour of consumers relative to the firm's product.

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Definitions:

Directed Verdict

A ruling made by a judge in a jury trial, ordering the jury to deliver a specific verdict because the evidence presented could logically lead to only one conclusion.

Toxic Wastes

Hazardous wastes that are dangerous or potentially harmful to human health or the environment.

Discovery

The legal process by which parties in a lawsuit obtain information and evidence from each other to prepare for trial.

Interrogatories

Written questions from one party to a lawsuit to another, which must be answered formally.