Examlex
The four additional Ps of services marketing include each of the following EXCEPT:
Collective Goods
Benefits or goods that are shared and cannot be denied to anyone within a community or society, such as clean air or public safety.
Membership Association
An organization founded and funded by members who share a common interest or goal, offering various benefits to members such as resources, networking opportunities, and advocacy.
Collective Good
A collective good, also known as a public good, is something that benefits all members of a community or society and is not diminished by individual use.
National Defense
The policies and actions taken by a country to protect itself against external threats.
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