During the Opening and Closing Weekends of the Hotel De

question 22

Multiple Choice

During the opening and closing weekends of the Hotel de Glace,prices almost double.This is an example of:

• A)gap analysis
• B)off-peak pricing
• C)customer touch point audit
• D)internal marketing

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Definitions:

Rewarded

Pertains to receiving a benefit or compensation in return for an action or service.

George Homans

An American sociologist known for his work in developing social exchange theory, explaining social behavior in terms of costs, benefits, and expectations of rewards.

Success

The achievement of a goal or objective, often recognized through the attainment of fame, wealth, or social status.

Especially Pleasing

Specially or particularly gratifying, enjoyable, or satisfying to an individual's tastes or senses.