How a Person Establishes Expectations for a Service They Have

question 21

Multiple Choice

How a person establishes expectations for a service they have never purchased but plan to purchase is influenced by each of the following EXCEPT:

• A)word-of-mouth communications.
• B)personal needs.
• C)previous experience.
• D)promotional activities.

---

Definitions:

Number of Assets

The total quantity of different types of financial assets, such as stocks, bonds, and real estate, owned by an individual or entity.

Portfolio

A group of individual assets held in combination. An asset that would be relatively risky if held in isolation may have little, or even no risk, if held in a well-diversified portfolio.

Beta

A measure of a stock's volatility in relation to the overall market, used in the capital asset pricing model to determine expected return.

Marginal Investor

An investor whose actions and decisions regarding buying or selling a security are believed to represent the overall market sentiment.