How a Person Establishes Expectations for a Service They Have

question 21

Multiple Choice

How a person establishes expectations for a service they have never purchased but plan to purchase is influenced by each of the following EXCEPT:

• A)word-of-mouth communications.
• B)personal needs.
• C)previous experience.
• D)promotional activities.

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Definitions:

Variable Overhead

Costs of production that vary with the level of manufacturing activity or output, such as utilities and commissions, as opposed to fixed overhead costs.

Rate Variance

The difference between the actual rate paid for inputs and the standard rate expected, often related to labor or manufacturing overhead.

Overhead Applied

The process of allocating overhead costs to specific cost objects, such as products or jobs, based on a predetermined rate or method.

Predetermined Overhead Rate

An estimated rate used to allocate manufacturing overhead costs to products or job orders, calculated before the production period begins.