A Company Follows a Skimming Strategy as Part of Introducing

question 189

Multiple Choice

A company follows a skimming strategy as part of introducing a new product to:

• A)help recover costs of development and to capitalize on the price insensitivity of early buyers.
• B)capitalize on the price sensitivity of early buyers and to postpone breakeven.
• C)discourage competitors and build unit volume.
• D)move the product into the maturity stage once primary demand has been create